TomTom Storms Jos With ‘Breathe For It’ Summit 2.0
Participants at the Breathe For It Summit at Jos.Encourages young creatives to breathe for their passions, reiterates commitment to the growth of the Nigerian music industryAs part of the its social mission to discover, nurture and showcase young creatives, TomTom, the leading menthol candy brand from Cadbury Nigeria Plc (a subsidiary of Mondelz International), recently concluded the second edition of its flagship gathering of music industry experts and young creatives – Breathe For It Summit.The Breathe For It Summit 2.0, second in the series and first of the planned ones for this year, took place in Jos, Plateau State, in recognition of the evolving music culture in that part of the country. It was themed “Bars and Beats: Rap and Afrobeat and was attended by hundreds of young creatives from Plateau and neighbouring states.Panellists at the Jos summit included Jesse Jagz, songwriter, and rapper; Akinyemi Ayinoluwa, entertainment lawyer; Rosemary Ofoegbu, entertainment business consultant; Fiammari Zoaka, talent and events manager; and Tamunosaki Romeo, music business executive. The panellists discussed areas around the theme of the summit and the entertainment industry, such as song writing, music promotion, performance and collaboration, copyrights and the legal aspect of music business, artiste management, and music event management. They also provided relevant insights – challenges and opportunities – on the dynamics of the Nigerian music business market, and answered questions from the attendees on specific areas of personal interest.Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, who was present at the summit, said, The Nigerian music industry is currently one of the most thriving entertainment sectors globally, with a lot of talented young creatives looking for opportunities to start or grow their careers. Through the summit, we can fulfil our social mission to nurture young creatives in the Nigerian music industry and provide a platform that supports their career growth. The theme Bars and Beats: Rap and Afro Beats was carefully chosen to recognise the giant strides of Nigerian Rap and Afrobeats artistes around the world.A major highlight of the event was the freestyle rap battle and singing competition from which winners were rewarded with gifts courtesy of TomTom.Nigerian ace rapper, record producer and songwriter, Jesse Jagz, commended TomToms decision to host the event in Jos. In his words: Jos is a city full of potential superstars and talent. The work TomTom is doing to bring these talents closer to the knowledge that will elevate their journey is laudable. It not only recognises musical talent, but also opens the doors to a world of collaboration and partnerships for these creatives.Entertainment lawyer, Akinyemi Ayinoluwa, reiterated the importance of a strong brand identity for upcoming artistes. The two most essential assets for a recording artiste or musical creative are the music you create and your identity. It is important to constantly work on those two assets and take advantage of opportunities that allow your assets shine through. This, in time, will draw your audiences attention to your craft and give room for people to invest in you.The Breathe For It Summit is part of TomToms efforts to nurture youth creativity across the country, in recognition of Nigerias music export and a commitment to helping the youth thrive in their identified passion-points. The summit is an integral component of TomTom’s larger Breathe for It campaign, which was introduced in 2021 to help young creatives build capacity in a key passion area – music.
Big Brother Titans former housemate,Blaqboi ,at the Breathe For It Summit in Jos.
(L-R)Panel Moderator, Samuel Akinnuga; Songwriter and Rapper, Jesse Jagz; Music Business Executive, Tamunosaki Romeo; Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe; Entertainment Lawyer, Akinyemi Ayinoluwa; Entertainment Lawyer, Public Speaker and Entertainment Business Consultant, Rosemary Ofoegbu; Talent and Events Manager, Fiammari Zoaka; at the Breathe For It Summit, held in Jos recently.
Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe, addressing the attendees.
(L-R)Panel Moderator, Samuel Akinnuga; Entertainment Lawyer, Akinyemi Ayinoluwa; Music Business Executive, Tamunosaki Romeo; Public Speaker and Entertainment Business Consultant, Rosemary Ofoegbu; Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe; ;Songwriter and Rapper, Jesse Jagz; Talent and Events Manager, Fiammari Zoaka; at the Breathe For It Summit, held in Jos recently.The post TomTom Storms Jos With ‘Breathe For It’ Summit 2.0 appeared first on Linda Ikeji Blog.
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